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Larry Barker

Larry says: "Writing runs in my family and any abilities I do have, I owe to my father, Ronnie Barker. Whilst best known as a comedian, his writing skills were always as important to him as his acting. He taught me a love of words.

Sadly, whilst he chose to entertain the nation, bringing laughter to millions, I opted for ripping it off, joining an advertising agency at 20. His legacy is Fletcher, Arkwright and The Two Ronnies. Mine is a little more dubious.

In terms of credentials (apart from genetic), on the advertising front I have written for Paul Hogan, Harry Enfield, Angus Deayton, Bob Mortimer, Fry and Laurie (their first advertising campaign) - working with Ridley Scott, Peter Chelsom, John Lloyd, Mel Smith, Jonathon Glazier and John Birkin, among others.

I made ice cream sexy with the original 'rude' Haagen-Dazs ads; the same with Levi's Jeans (The Swimmer/'Mad About the Boy'). And I'm the bloke who decided that not only was the future going to be bright, but also Orange.

On a more sombre note, I also re-launched Gary Numan's career with a beer ad.

Sorry about that."